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Improve Your Google Ranking

How Google rank web site/pages?

Google devolped its own site ranking technology, the "PageRank" system, to rank all web pages. Instead of counting direct links, PageRank interprets a link from Page A to Page B as a vote for Page B by Page A. PageRank then estimate a page's importance by the number of votes it receives. PageRank also considers the importance of each page that casts a vote, as votes from some pages are considered to have larger weight, thus giving the linked page larger value. Important pages receive a higher PageRank and appear at the top of the search results.

Google also analyzes page content. However, instead of scanning for page-based text, Google analyzes the full content of a page and factors in fonts, subdivisions and the precise location of each word. In addition, Google consider the content of neighboring web pages to ensure the results returned are the most relevant to a user's search query.

Google publishes their ranking methodology on their site. For more details, please refer to Google Page Ranking Technology.

How to improve your Page Rank on Google?

  • Improve your link popularity

    It's obvious that the link popularity is the most important factor. Indeed, this is the best way to get listed for free with all the major crawlers (Google, Inktomi, AllTheWeb, Teoma & AltaVista). You should try to get as many pages linking at your pages as possible. Get an inbound link from a high quality site (like TopForAll.com) will certainly give your page rank a great boost.

    TopForAll.com Link Exchange is a great and easiest way to increase your link popularity.

  • Increase your keyword frequency

    Keyword frequency (also called keyword density) is the ratio of keywords against the total number of words appearing on your web page. Google considers keyword frequency an important factor in ranking pages in their search engine results.

    If a particular keyword appears frequently on your web page, it's likely your page will get a better google ranking for that keyword. In addition, google seems to give more weight if the keyword appears in the title of your page (The text between <TITLE> tags).

  • Insert ALT tags on images

    It's important to insert an alt text for every single image in your page. Google consider the alt tag as a ranking factor and indexes the text given in the ALT tages of images.

  • Other factors

    Other general rules may also apply. Please make sure you also read our search engines ranking page.

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